• words aren't enough.

    You want words that will be remembered.

    words that capture your message.

    your personality,

    your conviction.


    Because the heart behind your business.

    (the reason you started it in the first place)

    is just as important as

    the clients you serve

    and the things that you sell.

    You need a voice that captures it all. . . with style.

    The Brand Essence package is about distilling who you are into words designed to be remembered.

  • we'll start by discovering your top 3 brand archetypes.

    I'll whip up a document explaining exactly what the means for you, your business and your words.



  • we'll continue with soul-searching questions.

    the magic of the creative brief is aligning your values with your message.



  • i'll write you fresh versatile copy

    that's undeniably you and breathes conviction by declaring what you stand for.



  • what you'll get. . .

    a brand essence statement

    - your values, your message, your distinctive voice

    - I'll show you how to use it on your Homepage

    - pack it into a tagline

    - morph it into social media bios

    - use it as a springboard for a mission statement/core values statement

    - take the themes and weave them throughout the rest of your website

    - a detailed explanation of exactly how i crafted the copy and how your archetypes are showing up

    - 2 rounds of edits and up to 3 edited deliverables

    what you'll get. . .

    your brand archetypes explained
    I'll explain your top 3 archetypes.

    what it means for creating a brand

    speaking to your clients

    writing your words

    and how they work together to make your brand unique.

    what you'll get. . .

    a client avatar you'll actually use.

    (well using it is up to you)

    I'll take your top 3 archetypes + your core values and bring your ideal client to life.

    you'll have a living, breathing, 3-dimensional person

    (complete with universal hopes, dreams and desires driving them)

    to write to every time you need inspiration to. . .compose an email campaign,

    write a blog post, or engage your people on social media.

    All so you can stop staring at a blank screen and get back to writing.

    - 1 avatar included in the package price. Additional avatars $50

    - each avatar comes with 2 rounds of revision and detailed explanation


    • know marketing with your values up front will attract clients who are eager to work with you, keep coming back for more and make getting out of bed in the morning WAY easier.
    • need clarity assistance in defining their brand voice
    • want copy that feels cohesive and works across all their brand messaging
    • are new to working with a copywriter & want to dip their toes in with a small project
    • need a new Homepage
    • need a new tagline
    • need a new social media bio
    • have heard about archetypes and magic they can work but have no idea where to begin
    • all of the above ;)
  • about

    I'm Jess

    CEO & Creative Director of Heartlines Copywriting Studio & Best Selling Author of The Power of Personality for Your Small Business

    I believe creativity is your greatest advantage.
    I believe your personality should be reflected in every inch of your brand.

    I believe experimentation is part of entrepreneurship. Editing is essential. And relationships are everything.

  • mad love for heartlines

    Working with Jess has been simply amazing.

    Allison Dodd

    Jess has an ability to get to know & understand her clients very quickly, with an uncanny ability to take what was a jumbled mess in my head & turn it into a brand!


    Jess has provided me with a brand expression that is truly me, it speaks my language & more importantly, the language of my clients. When your clients say to you 'it's like you're talking straight to me', you know your branding message is on point.


    The process is thorough & leaves no stone unturned. Lean into the process, you won't be disappointed with the quality of work that Jess provides you, she actively promotes that you provide feedback & ask for clarification, she isn't someone who delivers & thinks her job is done.


    I can't recommend Jess enough, let's face it, standing out from the crowd in an online world needs some pretty savvy copy & Jess from Hearlines Copywriting is just the person to help you stand out.

    Working with Jess was seamless

    Rachel Aberle

    The brief I had to fill out had lots of imperative questions & I am a bit amazed how much you were able to accurately reflect me & my business from that!


    I felt that you really cared about my branding by looking at my website & even offering additional suggestions on how to promote my brand essence. I would highly recommend your services to anyone trying to really understand their brand essence & how to connect with their audience.

    Jess was able to convey everything that I want to convey to potential clients but haven't been able to do on my own.

    Shauna Westall

    This was my first experience hiring someone to write copy. I had no idea how the process would work, but Jess made everything so easy and clear, from our initial contact all the way through to final drafts. I was curious about how Jess would be able to craft something that would represent me based on the quiz. When she sent the rough drafts, along with explanations, I was blown away. She was able to articulate everything that I want to convey to potential clients but haven't been able to do on my own. As someone new to this, I also appreciated that Jess took time to give concrete examples of how I can tweak my copy to fit various needs.


    I understand why this business is named "Heartlines". Jess's gift is the ability to cut through all the extra stuff and figure out what truly drives a business owner and makes them "tick." Now my clients will have a sense of what makes me unique and why I may be right for them.

  • How It Works

    Before We Begin...


    Fall in Love!

    Once you decide that you want to work with Heartlines Copywriting Studio. Here's what the workflow looks like. :)


    Pay Online

    You can buy this package directly from this page using PayPal.



    You'll receive a Welcome to Heartlines email with all the details of your project.


    Choose a Start Date

    You'll choose a Monday to begin your project. I'll give you 4 to pick from.



    In the Welcome package you'll receive a link to take my Brand Personality Quiz. And a link to complete my Creative Brief. Both will be due the FRIDAY BEFORE your start date.


    Day 1

    Then the Monday we begin I'll follow up with any further questions. You'll have 24hrs to fire back your answers.



    I'll spend the next 3 days elbow deep in creating your deliverables. Friday I'll polish up any finishing touches & deliver them to your inbox. You'll have the weekend to get nice & cozy with everything & decide if you're going to make any changes.


    Week 2

    Then we'll go back & forth with any revisions you need. By the end of week 2 (or before) we'll be finished. You'll have copy to put on your website & the backbone of all your brand messaging figured out.


    All prices are in Canadian dollars.


    Questions?? Don't hesitate to ask!

    By continuing, you agree to our and



The terms “we”, “us”, “our”, and “Heartlines” refers to Heartlines Copywriting Studio.  The term the “Site” refers to heartlinescopywritingstudio.com and all online class sites connected with Heartlines Copywriting Studio.  The term “user”, “you”, and “your” refers to site visitors, customers and any other users of the site.

Heartlines provides a website where users can read articles on copywriting, branding, small business and entrepreneurship and a service where users may purchase online classes, digital products and copywriting services (the “Service”).

Use of heartlinescopywritingstudio.com including all materials presented herein and all online services provided by Heartlines Copywriting Studio is subject to the following Terms and Conditions.  These Terms and Conditions apply to all site visitors, customers, and all other users of the site. By using the Site or Service and/or ordering a product from the Site, you agree to these Terms and Conditions, without modification and acknowledge reading them.



To access or use the Site, you must be 18 years or older and have the power and authority to enter into these Terms and Conditions.  Children under the age of 18 are prohibited from using the Site.

Information provided on the Site and in the Service related to copywriting, branding, small business and entrepreneurship and other information are subject to change.  Heartlines makes no representation or warranty that the information provided, regardless of its sources (the “Content”) is accurate, complete, reliable, current or error-free.  Heartlines disclaims all liability for any inaccuracy, error or incompleteness in the Content.



In order to use the Service, you may be required to provide information about yourself, including your name, email address, username and password and other personal information.  You agree that any registration information you give to Heartlines will always be accurate, correct and up-to-date. You must not impersonate someone else or provide account information or an email address other than your own.


You may use the Site for lawful purposes only.  Your account must not be used for any illegal or unauthorized purpose.  You must not, in the use of the Service, violate any laws in your jurisdiction.  You agree to be financially responsible for all purchases made by you or someone acting on your behalf through the Site.  You agree to use the Site and to purchase services or products through the Site for legitimate, non-commerical purposes only.

You shall not post or transmit through the Site any material which violates or infringes on the rights of others, or which is threatening, abusive, defamatory, libelous, invasive of privacy or publicity rights, vulgar, obscene, profane or otherwise objectionable, contains injurious formulas, recipes or instructions which encourages conduct that would constitute a criminal offense, give rise to civil liability or otherwise violate any law.


Heartlines reserves the right to refuse service to any order, person or entity without obligation to assign reason for doing so.  Heartlines reserves the right to limit the number of participants in any given online class or workshop. Heartlines, may at any time change or discontinue any aspect or features of the Site or Service.



We will email you to confirm the placement of your order and with details concerning product or service delivery.  In the event that there’s an error in this email confirmation, it is your responsibility to inform us as soon as possible.  If you’ve signed up for an online class/workshop with us, confirmation that we have received your order and payment does not constitute acceptance into the class/workshop.  We will email you separately to confirm that you have been accepted into the class or workshop. If you have submitted a deposit or a payment in full for a service, Heartlines had the exclusive right to deny service if deemed necessary.  If service is denied, a refund will be provided in full.



All digital product sales are final due to the nature of downloadable files and your irrevocable access to them once they’ve been delivered.  If you’re on the fence about whether o not something would be a good fit for you absolutely email us at hello@heartlinescopywritingstudio.com

Refunds of copywriting services purchased are available up until the start date of your project.  No questions, just send and email to hello@heartlinescopywritingstudio.com  However, once your project has begun, no refunds are available.

Refunds for Deeper Than Words: an archetype-based copywriting course for creative entrepreneurs can be issued up to 3 weeks (21 days) from the start of the course but ONLY if you have provided evidence to show that you have completed the course work to date and participated in the writing workshops.  Upon providing this evidence a full refund with be issued.



We endevor to describe and display the Service as accurately as possible.  While we try to be as clear as possible in the explaining the Service, please do not accept that the Site is entirely accurate, current or error-free.  We reserve the right to refuse or cancel any order with an incorrect price listing.



You shall not upload, post or otherwise make available on the Site any artwork, photos or other materials (collectively “Matierials”) protected by copyright, trademark or other proprietary right without the express written permission of the owner of the copyright, trademark or other proprietary right.  The burden of determining that any Materials are not so protected rests entirely with you. You shall be liable for any damages resulting from any infringement of copyrights, trademarks or other proprietary rights or any other harm resulting from any claim against Heartlines resulting from such a submission and shall indemnify Heartlines from any claim against Heartlines resulting from your posting of Materials to the Site.

For all Materials submitted by you to the Site, you automatically represent or warrant that you have the authority to use and distribute the Materials will not violate any laws, rules, regulations or rights of third parties.

Heartlines reserves the right to remove from the site any Materials submitted by you that it deems inappropriate for the Site or that appears to violate these Terms and Conditions.



Heartlines does not claim ownership of Materials you supply to Heartlines.  However, the act of posting Materials to the Site conveys and irrevocable, worldwide license to Heartlines to use and distribute the posted Material in connection with Heartlines’ website and any related Heartlines’ publications.  You retain copyright ownership and any other rights you may rightfully hold in any content that you submit through the Service. By submitting Material to Heartlines, you agree to hold Heartlines harmless from and against all claims, liabilities and expenses arising out of any potential or actual copyright or trademark misappropriation or infringement claimed against you.



All content provided on the Site and in the Service including all products and all online class and workshop materials are the intellectual property of Heartlines.  You may not modify, publish, transmit, participate in the transfer or sale of, create derivative works from, distribute, display, reproduce or perform or in any way exploit in any format whatsoever any of the content of the Site or Service in whole or in part without our prior written consent.  You may not remove any trademark, copyright or other notice from the content of the Site or the Service. We reserve the right to immediately remove you from the Service, without refund, and to pursue all available legal remedies against you if you are caught violating this intellectual property policy.



The GDPR takes effect on May 25, 2018 and is intended to protect the data of European Union citizens.  As a company that markets its Site, Content, Products and/or Services online Heartlines does not specifically target our marketing to the EU or conduct business in or to the EU in any meaningful way.  If the data you provide to us in the course of your use of our Site or Service or Products are governed by GDPR, we will abide by the relevant portions of the regulations.

If you are a resident of the European Economic Area (EEA) or are accessing this Site from within the EEA you may have the right to request access to; correction of; deletion of; portability of; and restriction or objection of processing, of your personal data from us.  This includes the “right to be forgotten”. To make any of these requests, please contact Heartlines at hello@heartlinescopywritingstudio.com



This website and especially the Heartlines blog contain a lot of ideas.  There are also a lot of suggestions for tools and websites to help you run your business.  Most of these links are just regular ol’ links. Some of them are links that, if you click them and decide to purchase, I might get a commission in exchange.  Please know that either way, I’m only making recommendations because I genuinely love them and use them in my business.



We may at any time amend these Terms and Conditions.  Such amendments are effective immediately upon notice to you by us posting the new Terms and Conditions on this Site.  Any use of the Site or Service by you after being notified means you accept these amendments. We reserve the right to update any portion of our Site and Service including these Terms and Conditions at any time.  We will post the most recent versions to the Site and list the effective dates on the pages of our Terms and Conditions.



You agree that under no circumstances shall we be liable for direct, indirect, incidental, consequential, special, punitive, exemplary or any other damages arising out of your use of the Site or Service.  Additionally, Heartlines is not liable for damages in connection with (i) any failure of performance, error, omission, denial of service, attack, interruption, deletion, defect, delay in operation or transmission, computer virus or line or system failure (ii) loss of revenue, anticipated profits, business, savings, goodwill, or data and (iii) third party theft of, destruction of, unauthorized access to, alteration of, or use of your information or property regardless of our negligence, gross negligence, failure of an essential purpose and whether such liability arises in negligence, contract, tort, or any other theory of legal liability.

The foregoing applies even if Heartlines has been advised of the possibility of or could have foreseen the damages.  In those areas that do not allow for the exclusion of limitation of liability for the damages, our liability is limited to the fullest possible extent permitted by law.  In no event shall Heartlines’ cumulative liability to you exceed the total purchase price of the Service you have purchased from Heartlines and if no purchase has been made by you Heartlines’ cumulative liability to you shall not exceed $100 CAD.



The Site and the Service contain links to third party websites and resources.  You acknowledge and agree that we are not responsible or liable for the availability, accuracy, content or policies of third party websites or resources.  Links to such websites or resources do not imply any endorsement by or affiliation with Heartlines. You acknowledge sole responsibility for and assume all risk arising from your use of any such websites or resources.



You shall indemnify and hold us harmless against any and all losses, damages, settlements, liabilities, costs, charges, assessments and expenses as well as third party claims and causes of action, including and without limitation to attorneys’ fees, arising out of any breach by you of any of these Terms and Conditions or any use by you of the Site and Service.  You shall provide us with such assistance, without charge, as we may request in connection with any such defense, including, without limitation, providing us with such information, documents, records and reasonable access to you, as we deem necessary. You shall not settle any third party claim or waive any defense without prior written consent.



The subject headings of the paragraphs and subparagraphs of this Agreements are included for convenience only and shall not affect the construction or interpretation of any of its provisions.



No waiver of any of the provisions of this Agreement by Heartlines shall be deemed, or shall constitute, a waiver of any other provision, whether or not similar, nor shall any waiver constitute a continuing waiver.  No waiver shall be binding unless executed in writing by Heartlines.



All notices, requests, demands, and other communication under this Agreement shall be in writing and properly addressed as follows:

Heartlines Copywriting Studio
5873 Gelert rd.
Haliburton, ON
K0M 1S0



This Agreement shall be construed in accordance with and governed by, the laws of the Province of Ontario as applied to contracts that are performed entirely in Ontario.  The exclusive venue for any arbitration or court proceeding based on or arising out of this Agreement shall be Peterborough County, Ontario. The parties agree to attempt to resolve any dispute, claim or controversy arising out of or relating to this Agreement by mediation, which shall be conducted according to the then current mediation procedures of the CPR Institute for Conflict Prevention and Resolution or any other procedure upon which the parties may agree.  The parties further agree that their respective good faith participation in mediation is a condition precedent to pursuing any other available legal or equitable remedy including litigation, arbitration or other dispute resolution procedures.


If any legal action or any arbitration or other proceeding is brought for the enforcement of this Agreement, or because of an alleged dispute, breach, default or misrepresentation in connection with any of the provisions of this Agreement, the successful or prevailing party or parties shall be entitled to recover reasonable attorney’s fees and other costs incurred in that action or proceeding, in addition to any other relief to which it or they may be entitled.



If any term, provision, covenant, or condition of this Agreement is held by an arbitrator or court of competent jurisdiction to be invalid, void or unenforceable, the rest of the Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated.



These Terms and Conditions bind and inure to the benefit of the parties’ successors and assigns.  These Terms and Conditions are not assignable, delegable, sub licensable or otherwise transferable by you.  And transfer, assignment, delegation, or sub license by you in invalid.


The end.


Updated May 2018



Heartlines Copywriting Studio (“Heartlines”) is committed to protecting your privacy online. This Privacy Policy describes the personal information we collect through this website at heartlinescopywritingstudio.com (the “Site”), and how we collect and use that information.

The terms “we”, “us” and “our” and “Heartlines” refer to Heartlines Copywriting Studio. The term “user,” “you” and “your” refers to site visitors, customers and any other users of the site.

The term “personal information” is defined as information that you voluntarily provide to us which personally identifies you and/or your contact information, such as your name, phone number and email address.

Heartlines provides a website where users can read articles on copywriting, branding, small business and entrepreneurship and a service where users may purchase online classes, digital products and copywriting services (the “Service”).

Use of heartlinescopywritingstudio.com, including all materials presented herein and all online services provided by Heartlines, is subject to the following Privacy Policy. This Privacy Policy applies to all site visitors, customers, and all other users of the Site. By using the Site or Service, you agree to this Privacy Policy, without modification, and acknowledge reading it.



Product Orders. We collect a variety of personal information with each product order. This includes: Your name, address, email address and phone number. This information is shared with our e-commerce software providers to ensure the delivery of your order. We use your email to communicate with you about your order and to manage our customer relationship with you. When you place an order you may be added to our mailing list from which you can unsubscribe at any time using the unsubscribe link in each email or by contacting us at hello@heartlinescopywritingstudio.com.

Your payment information. We collect payment information for each order but we do not store payment information on Heartlines servers. Your payment information is securely communicated to and processed via our e-commerce software providers. All personal information collected for an order is used for the fulfillment of that order and to manage our customer relationship with you.

Blog Interaction. We only collect the personal information you voluntarily provide to us which may include: Your email address in order to subscribe to our mailing list; Your name, email address and/or social media profile in order to post a comment on our blog via third party provider, Squarespace; Your full name, email address and message in order to contact us via our contact form.

Activity. We may record information relating to your use of the Site, such as the searches you undertake, the pages you view, your browser type, IP address, requested URL, referring URL, and timestamp information. We use this type of information to administer the Site and provide the highest possible level of service to you. We also use this information in the aggregate to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the Site.

Cookies. We may send cookies to your computer in order to uniquely identify your browser and improve the quality of our service. The term “cookies” refers to small pieces of information that a website sends to your computer’s hard drive while you are viewing the Site. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them). You have the ability to accept or decline cookies using your web browser settings. If you choose to disable cookies, some areas of the Site may not work properly or at all.  An example of the cookies that Heartlines uses are Google Analytics and Facebook Pixels.



The information you provide is used to process transactions, send periodic emails and improve the service we provide. We do share your information with trusted third parties who assist us in operating our website, conducting our business and servicing clients and visitors. These trusted third parties agree to keep this information confidential. Your personal information will never be shared with unrelated third parties.


The GDPR takes effect on May 25, 2018 and is intended to protect the data of European Union citizens.  If the data you provide to Heartlines in the course of your use of our Site or Services or Products are governed by GDPR, we will abide by the relevant portions of the regulations.

If you are a resident of the European Economic Area (EEA) or are accessing this Site from within the EEA you may have the right to request access to; correction of; deletion of; portability of; and restriction or objection of processing of, your personal data, from us.  This includes the “right to be forgotten”. To make any of these requests, please contact hello@heartinescopywritingstudio.com

Heartlines has never and will never rent or sell your email to any third party.  That goes for all our clients. We do use trusted third party partners to help run our business such as MailChimp, Drip, Interact, Leadpages, Squarespace, Strikingly, Stripe and PayPal.

All credit card processing is done via PayPal or Stripe and Heartlines has never had access to your banking or credit card data.

We use third party analytics from Google, Facebook, Squarespace and Strikingly.  In some cases we may place a cookie on your side to enable us to better understand who is using our Site and how you use it.  We use cookies to enable you to have a better experience with our Content. For example, we use cookies to avoid showing you the same thing twice.  You can, at any time, choose to clear the cookies from your browser.

At any time, you can opt out of hearing from Heartlines by clicking the “unsubscribe” button placed at the bottom of all of our emails.  The Heartlines blog is free and you are welcome to interact with it without subscribing.



The Site may contain links to third party websites. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you on our Site. Other sites accessible through our site via links or otherwise have their own policies in regard to privacy. We are not responsible for the privacy policies or practices of third parties.



Security Measures. We maintain security measures to protect your personal information from unauthorized access, misuse or disclosure. However, no exchange of data over the Internet can be guaranteed as 100% secure. While we make every effort to protect your personal information shared with us through our Site, you acknowledge that the personal information you voluntarily share with us through this Site could be accessed or tampered with by a third party. You agree that we are not responsible for any intercepted information shared through our Site without our knowledge or permission. Additionally, you release us from any and all claims arising out of or related to the use of such intercepted information in any unauthorized manner.

Sharing. Please be aware that when you use our Site to post comments and share other information, any information that you provide may not be secure and can be collected and used by others. As a result, you should exercise caution before you make such disclosures.

Children. To access or use the Site, you must be 18 years or older and have the requisite power and authority to enter into this Privacy Policy. Children under the age of 18 are prohibited from using the Site.



If you opt-in to our mailing list, the option to unsubscribe or update will be included in every email. You may also access and correct your personal information and privacy preferences by contacting us with your request at hello@heartlinescopywritingstudio.com.



You acknowledge and agree that it is your responsibility to review this Site and this Policy periodically and to be aware of any modifications. Updates to this Policy will be posted on this page.



If you have questions about our Privacy Policy, please contact us via regular mail or email at: hello@heartlinescopywritingstudio.com


Updated: May 2018